Assembly Interactive Model
The Assembly Interactive Model (A-IM) is a new presentation tool, perfect for communicating property developments and masterplans of any size. It comprises a bespoke laser-cut Perspex model clipped onto an iPad with an underlying interactive animation. These combine to create a unique interactive experience.
Imagine this: each member of a property sales team has an A-IM. Instead of showing a potential client plans, they pull out a scale model of the scheme and clip it onto their iPad. As they discuss plots, the touch of a button lights relevant sections of the model. Now they hand the tool over and play the animated presentation that talks through the scheme, lighting blocks to mirror what’s being described. The client now wants to know what units are available. Instead of checking back with the sales office, one click gives live availability information.
The A-IM has been a huge success with the construction sector, harnessing the effectiveness of the marketing suite in a hand-held, face-to-face selling tool which sales teams can use out in the ﬁeld.
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